Apparently a primary cause of confusion for our digipak and poster is the church roof with the cross on top. Surprisingly, the irony that was meant to be there; clearly isn’t. Due to the name of the album being “There is a hell” and our overall theme of not being religious, but going to hell (For heaven’s sake), we thought that it would be obvious that we were trying to be ironic and funny with the artwork, but our taste in comedy must be quite different. The dark colours are clearly generic conventions of what would be expected of a ‘metal’ genre band, and there’s nothing you could really call surprising about that. We chose the blood red colour to stand out from the rest of the artwork and so that it could possibly connote the fires of hell and the torture that occurs there, as well as the blood, pain and fear (of course).

Just like the font on this website, we like things to stand out; it’s our ‘thing’. We cut out the inside of blocks for letters to connote the barriers of hell and how there is no getting out, not even a glimmer of hope. We also wanted the “O’s” of the text to stand out like the eyes in Coraline do, because that’s a pretty hellish film, and we liked the rarity of overall theme of it.

The mismatched panels of the church roof collaborate with the messed up genre that we play our music in. There are so many different styles that it’s hard to decipher which one anyone goes in to, nothing is set out straight, and certainly nothing is perfect.

We wanted to be a little quirky and different with our artwork as well, something that went against normal album covers conventions. Which is why we have no photos of ourselves on there, we didn’t want to become star models or to be seen everywhere with our faces on, not really ‘expressing’ what our music, or that album was about. We wanted connotations, mystery and a little confusion. It’s exactly what we aimed for. We love surprises and secrets, but now the cat is out of the bag with this one!